1. Infidirect Tech Solutions Pvt. Ltd
Advisor and Director
Responsibility: Marketing Strategy & Consulting, Plan Growth Strategy, Go-to-Market Planning, Media Planning & Buying, Alliances and Partnerships, Business Development, Training, General Management, Scaling up Operations, Managing P&L.
Designed the roadmap for corporate communication, and marketing and sales strategy for various ventures and its clients.
Established great rapport with creative professionals, media managers, digital marketing experts, experiential marketing professionals, and event managers that helped me in executing many successful marketing plans for clients.
Maintained a cutting-edge approach to service delivery considering resources, processes, technologies, and policies.
Lead teams involved in corporate communication, resource planning, training and development, business development, and marketing and sales strategy of the venture.
Spearheaded consulting practices of digital marketing, mobile marketing, social media marketing, and product development.
Established Digital Marketing Vertical of the sixty year old traditionl agency – Manik Advertisers.
Established Smart-Link based Campaign Tracking System to optimize the online campaign performance.
Spearheaded ideation and execution of marketing plans at mFinite Marketing Solutions Pvt Ltd. and help bring in clients that established their presence in the market. I also helped the agency generate half a million dollar revenue in the very first financial year of operation.
Developed various e-magazines – Habitat Live – a real-estate content magazine, Levelprism – a lifestyle magazine with focus on the women readers,and Amritprasaad – a religious online magazine which was merged with the content vertical of Mcounts Consumer Solutions Pvt. Ltd. in all equity deal.
Strategised Mykidsventure Pvt. Ltd. go-to-market startegy, and unique mix of content and ecommerce business plan.
Conceptualized and developed the prototype of Political Technology Product and Data Driven Political Campaign Framework. This prototype is well received by one of the leading national political parties in India.
Conceptualized the idea of Cloud Contact Center – FlexTele that is yet to be launched by a Hyderabad startup. I am also involved in the go-to-market strategy of the product.
Conceptualized and developed go-to-market plan for the India’s largest mall –SCC, as the first retail-entertainment mall of India. SCC is also the first mall in India that is designed to work as a mall-media platform.