Braj Mohan Chaturvedi

Braj Mohan Chaturvedi

Digital Political Communication | Political Technology Evangelist

Name:Braj Mohan Chaturvedi
Date of birth:11 January 1979
Address:549, Concorde Napa Valley, Kaggalipura, Kanakapura Road, Bengaluru, Karnataka, 560082
In last fifteen years, I have worked in the fields of business development, account management, sales, marketing, consulting, corporate communication, content management, content development, marketing and branding. I have also written several articles and edited a few books on branding and marketing related issues. I like teaching and have been engaged as a visiting faculty, and guest faculty at various business schools.

Professional Engagements

1. Infidirect Tech Solutions Pvt. Ltd

Advisor and Director

Responsibility: Marketing Strategy & Consulting, Plan Growth Strategy, Go-to-Market Planning, Media Planning & Buying, Alliances and Partnerships, Business Development, Training, General Management,  Scaling up Operations, Managing P&L.

Designed the roadmap for corporate communication, and marketing and sales strategy for various ventures and its clients.
Established great rapport with creative professionals, media managers, digital marketing experts, experiential marketing professionals, and event managers that helped me in executing many successful marketing plans for clients.
Maintained a cutting-edge approach to service delivery considering resources, processes, technologies, and policies.
Lead teams involved in corporate communication, resource planning, training and development, business development, and marketing and sales strategy of the venture.
Spearheaded consulting practices of digital marketing, mobile marketing, social media marketing, and product development.
Established Digital Marketing Vertical of the sixty year old traditionl agency – Manik Advertisers.
Established Smart-Link based Campaign Tracking System to optimize the online campaign performance.
Spearheaded ideation and execution of marketing plans at mFinite Marketing Solutions Pvt Ltd. and help bring in clients that established their presence in the market. I also helped the agency generate half a million dollar revenue in the very first financial year of operation.
Developed various e-magazines – Habitat Live – a real-estate content magazine, Levelprism –  a lifestyle magazine with focus on the women readers,and Amritprasaad – a religious online magazine which was merged with the content vertical of Mcounts Consumer Solutions Pvt. Ltd. in all equity deal.
Strategised Mykidsventure Pvt. Ltd. go-to-market startegy, and unique mix of content and ecommerce business plan.
Conceptualized and developed the prototype of Political Technology Product and Data Driven Political Campaign Framework. This prototype is well received by one of the leading national political parties in India.
Conceptualized the idea of Cloud Contact Center – FlexTele that is yet to be launched by a Hyderabad startup. I am also involved in the go-to-market strategy of the product.
Conceptualized and developed go-to-market plan for the India’s largest mall –SCC, as the first retail-entertainment mall of India. SCC is also the first mall in India that is designed to work as a mall-media platform.

2. Netcore Solutions Pvt. Ltd.

Assistant Vice President - Ad Sales

Responsibility: Alliance and Partnership, Mobile Marketing Innovation, Business Development.

As Assistant Vice President – ad sales, I was responsible for the sales and business development of South India. My responsibilities included alliance and partnerships with ad agencies and media houses; interaction with clients, and nurturing relationships. I was also responsible for linking regional strategic marketing plan with business goals – AOP, and organization structure.

3. PepsiCo India Holding Pvt. Ltd.

Marketing Development

Responsibility: Marketing budget management, trade promotion, agency management, Brand management

At PepsiCo, I was managing marketing operations of Hyderabad Unit. As unit marketing resource, I was actively managing unit marketing budget, regional campaign designing and execution, and execution of national product rollout in the regional market. I was also responsible for link regional strategic marketing plan with business goals and AOP.

4. Bennett, Coleman and Co. Ltd

Assistant Manager Sales

Responsibility: Account retention, Account Management

As a resource of Bennett, Coleman and Co. Ltd., I was deputed at At, I was managing key accounts, and was involved in sales strategy and support. I was also responsible for interacting with clients, and nurturing relationships, and developing and maintaining excellent relations with stake holders and clients.


Major Account Manager

Responsibility: Account retention, Account Management

As key account manager at monster my role included to communicate with client on a daily basis, analyze their needs and design the customized solution for every individual client. I was responsible for nurturing the prospect from opportunity level to building it as an account, creating and sustaining value proposition, competitive benchmarking, opportunity identification and conversion.

6. ICFAI University Press

Associate Consultant

Responsibility: Product Designing and Development, Business Planning, Corporate tie-ups, Digital Marketing, Copyright Management

As associate consultant ICFAI University Press I was responsible for account management, project management, service delivery, and product designing and development. I was also instrumental in developing the assembly line case development process and regular content development for the university. I had written several articles on branding and marketing related issues, for journals and business magazines published by ICFAI Press. I also edited a few books on Branding and marketing.

7. Accenture Services Pvt. Ltd.

Consultant - Customer Insight

Responsibility: Marketing strategy, marketing scorecard, pre-sales consulting, change management

As consultant – customer insight at accenture I was actively involved in marketing and sales scorecard, pre-sales engagement, and industry analysis and POV. I worked on the sales and distribution strategy of one of the leading mobile handset provider. I also worked on a change management and communication strategy project.



1. Education

I hold MBA with specialization in Marketing from ICFAI Business School, Hyderabad;  MA Philosophy from IGNOU; B.Sc Mathematics & Computer Science from  St. Xavier’s College, Ranchi, Ranchi University; Intermediate Science from St. Xavier’s College, Ranchi, BIEC, Patna; and I did my  schooling from St. Aloysius School, Ranchi

Academic Interest

1. Faculty

Visiting Faculty

I have taught Marketing, Strategic Marketing, Digital Marketing, Social Media Marketing at various B-Schools and Universities like DigitalVidya, Skyline Business School, IIPM, GBS, ICFAI Business School, WLC  in the capacity of visiting faculty or guest faculty.

I have also written several articles and edited a few books on branding and marketing related topics. I also write columns for Newspapers.