Jan.31

January 31, 2016
0 Braj Mohan Chaturvedi

West Bengal Assembly Election 2011: Beginning of New Era

West Bengal Assembly Election 2011: Beginning of New Era

West Bengal Legislative Assembly Election, 2011 was not any normal election. This election marked the defeat of the longest-serving democratically elected communist government in the world. It ended the thirty-four-year rule of the Left Front Government. The voice of change was so strong that the incumbent Chief Minister Buddhadeb Bhattacharjee also lost his Jadavpur seat to Trinamool’s Manish Gupta.

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Politics
All India Trinamool Congress,Indian National Congress,West Bengal Assembly Election 2011

Jan.29

January 29, 2016
0 Braj Mohan Chaturvedi

Commoditization of Political Brands

Commoditization of Political Brands

There are six key aspects in political branding: party, policies, leader, candidates, issues, and services. It is very important to know that any political branding exercise can’t separate these six aspects when it comes to it. This is my attempt to understand the basics of political branding in India and where do all political parties stand in these aspects. I must say that I have been observing the behaviour of most of the political leaders from all key political parties in India both national and regional. Here I would not like to talk of global political leaders and political parties.

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Branding,Politics
Commoditization of politics,Political Brands

Sep.28

September 28, 2015
0 Braj Mohan Chaturvedi

Hoppingo – Online Curated Store

Hoppingo – Online Curated Store

Swati Gauba  is an ardent online shopper and was in love with the fact that she could order anything and everything at a click of a button. While browsing through the same sites again and again, she felt the need to see more. She couldn’t find any way of discovering products and websites like the way she could discover restaurants on Zomato. Traditional search was either biased or manipulated.

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Interviews
Hoppingo,interview

Sep.18

September 18, 2015
0 Braj Mohan Chaturvedi

Why Email Marketing is Important for Marketers

Why Email Marketing is Important for Marketers

Email marketing has been a great source to get access to as many people as you want. It is very successful when used properly and also effective in maximising return on investment (ROI). Emails can invite consumer responses, increase web traffic, entice consumers to make purchases, and encourage consumers to forward important messages but most importantly it encourages consumers to take action.

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Email Advertising,New Media
Email,Email Marketing,Email Strategy

Sep.09

September 9, 2015
0 Braj Mohan Chaturvedi

Mar.26

March 26, 2015
0 Braj Mohan Chaturvedi

Jan.08

January 8, 2015
3 Braj Mohan Chaturvedi

TrackNext.com: India’s First Business-Social-Network

TrackNext.com: India’s First Business-Social-Network

TrackNext.com, based in Mumbai is India’s first BSN (Business-Social-Network) where people can publish their personal as well as professional profile together at the same place. It helps in connecting professionals and businesses with each other and market their businesses.  Shibam Sarbswa  says that In market companies are working only for their business and profit, also they do not think about helping others and doing social work but we actually want to do something that will give benefit to common people and not only them;

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Interviews,Branding
Business-Social-Network,interview,interviews

Dec.28

December 28, 2014
0 Braj Mohan Chaturvedi

Dec.23

December 23, 2014
0 Braj Mohan Chaturvedi

On-Demand Logistics Services Startup: Grofers

On-Demand Logistics Services Startup: Grofers

Gurgaon-based Locodel Solutions Pvt Ltd, the company that owns brand Grofers, an on-demand delivery service that connects offline retailers with customers, has received an undisclosed amount in seed funding from Sequoia Capital. Albinder Dhindsa, an IIT Delhi and Columbia University alumni and Saurabh Kumar, IIT Bombay and UT Austin alumni are the face behind the venture.

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Interviews
Grofers,interview

Nov.24

November 24, 2014
0 Braj Mohan Chaturvedi

Best Web Analytic Tools

Best Web Analytic Tools

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It provides information about number of visitors to a website,  page views, and helps gauge traffic and popularity trends which is useful for market research.

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Special Reports,New Media
Web analytics