Jan.29

Commoditization of Political Brands

There are six key aspects in political branding: party, policies, leader, candidates, issues, and services. It is very important to know that any political branding exercise can’t separate these six aspects when it comes to it. This is my attempt to understand the basics of political branding in India and where do all political parties stand in these aspects. I must say that I have been observing the behaviour of most of the political leaders from all key political parties in India both national and regional. Here I would not like to talk of global political leaders and political parties.

Branding,Politics

Sep.28

Hoppingo – Online Curated Store

Swati Gauba  is an ardent online shopper and was in love with the fact that she could order anything and everything at a click of a button. While browsing through the same sites again and again, she felt the need to see more. She couldn’t find any way of discovering products and websites like the way she could discover restaurants on Zomato. Traditional search was either biased or manipulated.

Interviews

Sep.18

Why Email Marketing is Important for Marketers

Email marketing has been a great source to get access to as many people as you want. It is very successful when used properly and also effective in maximising return on investment (ROI). Emails can invite consumer responses, increase web traffic, entice consumers to make purchases, and encourage consumers to forward important messages but most importantly it encourages consumers to take action.

Email Advertising,New Media

Sep.09

Mar.26

Jan.08

TrackNext.com: India’s First Business-Social-Network

TrackNext.com, based in Mumbai is India’s first BSN (Business-Social-Network) where people can publish their personal as well as professional profile together at the same place. It helps in connecting professionals and businesses with each other and market their businesses.  Shibam Sarbswa  says that In market companies are working only for their business and profit, also they do not think about helping others and doing social work but we actually want to do something that will give benefit to common people and not only them;

Interviews,Branding

Dec.28

Dec.23

On-Demand Logistics Services Startup: Grofers

Gurgaon-based Locodel Solutions Pvt Ltd, the company that owns brand Grofers, an on-demand delivery service that connects offline retailers with customers, has received an undisclosed amount in seed funding from Sequoia Capital. Albinder Dhindsa, an IIT Delhi and Columbia University alumni and Saurabh Kumar, IIT Bombay and UT Austin alumni are the face behind the venture.

Interviews

Nov.24

Best Web Analytic Tools

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It provides information about number of visitors to a website,  page views, and helps gauge traffic and popularity trends which is useful for market research.

Special Reports,New Media

Nov.18

eMyPA – A Business Card Management Startup.

eMyPA by their own definitions is a nimble startup with a simple mission “Helping Our Customers Succeed”. The founding team at eMyPA is extremely passionate about technology options that help their customers. The team eMyPA helps customer organize their business cards and make them available at their fingertips. Customers can access their cards via a secure connection and a highly intuitive application that makes locating a contact a breeze. They believe that having easy access to contacts anytime anywhere helps customers get more value out of their contacts.

Interviews