West Bengal Legislative Assembly Election, 2011 was not any normal election. This election marked the defeat of the longest-serving democratically elected communist government in the world. It ended the thirty-four-year rule of the Left Front Government. The voice of change was so strong that the incumbent Chief Minister Buddhadeb Bhattacharjee also lost his Jadavpur seat to Trinamool’s Manish Gupta.
There are six key aspects in political branding: party, policies, leader, candidates, issues, and services. It is very important to know that any political branding exercise can’t separate these six aspects when it comes to it. This is my attempt to understand the basics of political branding in India and where do all political parties stand in these aspects. I must say that I have been observing the behaviour of most of the political leaders from all key political parties in India both national and regional. Here I would not like to talk of global political leaders and political parties.
Swati Gauba is an ardent online shopper and was in love with the fact that she could order anything and everything at a click of a button. While browsing through the same sites again and again, she felt the need to see more. She couldn’t find any way of discovering products and websites like the way she could discover restaurants on Zomato. Traditional search was either biased or manipulated.
Email marketing has been a great source to get access to as many people as you want. It is very successful when used properly and also effective in maximising return on investment (ROI). Emails can invite consumer responses, increase web traffic, entice consumers to make purchases, and encourage consumers to forward important messages but most importantly it encourages consumers to take action.
Earlier this year broker free property search portal NoBroker raised $3 million in its Series A funding from SAIF Partners and Fulcrum Ventures. This venture was started by Amit Kumar Agarwal (CEO & Co-Founder), Akhil Gupta (CTO & Co-Founder) and Saurabh Garg (Chief Mentor & Angel Investor).
Digital Vidya, one of Asia’s leading Digital Marketing training companies announces its partnership with Microsoft India. This partnership with Microsoft India is aimed at empowering and enabling Microsoft’s partners to leverage Digital Marketing to be more efficient and profitable in selling Microsoft’s solutions.
TrackNext.com, based in Mumbai is India’s first BSN (Business-Social-Network) where people can publish their personal as well as professional profile together at the same place. It helps in connecting professionals and businesses with each other and market their businesses. Shibam Sarbswa says that In market companies are working only for their business and profit, also they do not think about helping others and doing social work but we actually want to do something that will give benefit to common people and not only them;
FirstRide.in is a multi-brand Test Drive portal that helps you in simplifying test drive booking process. It is founded by Vijay Kumar Reddy and Prasoon Agrawal. Vijay who the is Co-Founder and CEO started his journey of entrepreneurship in 2008(college 2nd year) and tried various job roles in – Insurance , Online marketing , Sales – 2 and 4 wheeler, Recruitment and IT before starting FirstRide.
Gurgaon-based Locodel Solutions Pvt Ltd, the company that owns brand Grofers, an on-demand delivery service that connects offline retailers with customers, has received an undisclosed amount in seed funding from Sequoia Capital. Albinder Dhindsa, an IIT Delhi and Columbia University alumni and Saurabh Kumar, IIT Bombay and UT Austin alumni are the face behind the venture.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It provides information about number of visitors to a website, page views, and helps gauge traffic and popularity trends which is useful for market research.