ICFAI University Press
Responsibility: Product Designing and Development, Business Planning, Corporate tie-ups, Digital Marketing, Copyright Management
As associate consultant ICFAI University Press I was responsible for account management, project management, service delivery, and product designing and development. I was also instrumental in developing the assembly line case development process and regular content development for the university. I had written several articles on branding and marketing related issues, for journals and business magazines published by ICFAI Press. I also edited a few books on Branding and marketing.