Oct.24

Email Marketing – Spam List

Writing the subject line and email content for emails can be one of the most stressful steps of email marketing. It is also critical as most ISPs and email clients use various filters to scan incoming email to determine if they should be delivered to the inbox folder or spam folder. The spam filters check for spam triggering words in the subject line and email content based on their weightage. It is important to know that spam words carry a weightage and not all are of equal importance.

Email Advertising,New Media

May.17

Successful Email Marketing Tips

There has been lot of discussions around end of email marketing, email marketing is dead, etc. I believe that email marketing is still going strong and evolving. I with certain assurance can say that in recent times, I have witness rise in popularity of email marketing. The rise in popularity of email  marketing can be proved by the rise in number of email in every inbox. The popularity of email marketing has created a situation where we need to optimize our email marketing practice. 

Marketing,Email Advertising

Sep.18

Why Email Marketing is Important for Marketers

Email marketing has been a great source to get access to as many people as you want. It is very successful when used properly and also effective in maximising return on investment (ROI). Emails can invite consumer responses, increase web traffic, entice consumers to make purchases, and encourage consumers to forward important messages but most importantly it encourages consumers to take action.

Email Advertising,New Media