With less than a year left for the assembly elections in Uttar Pradesh, chief minister Akhilesh Yadav has signalled zero tolerance towards corruption and candidates with criminal background. He has sacked many powerful ministers including Rajaram Pandey, Ambika Chowdhry, Narad Rai and Yogesh Pratap Singh and stripped others of plum portfolios. He is not only removing the ‘Dabangs’ from the party and the minister but also creating his own team and on-boarding them as ministers. In last two years, the ‘Team Akhilesh’ members being made ministers. It is obvious from his acts that he is on the go. He is the decision maker. He is clearly out of the shadows of the family politics. He is a mature politician now.
I believe that it was only Narendra Modi and BJP who understood the importance of social media in politics. Narendra Modi understood much in advance that in the age of Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and other social media platforms the rules of engagement has changed. He as a politician identified the shift in the tools used in political communication, and law of engagement with the current generation. Narendra Modi also understood the shift in engagement process which now is driven by likes, shares, and retweets on social media sites. Hence, Narendra Modi embraced social media and digital marketing as tool to engage with voters.