Aug.02

Who Moved My Leaders

Congress has been a party of charismatic leaders. Leaders who enjoyed ‘Demi God’ status. The charisma of these national or regional leaders was unparallel. The history of Indian National Congress is testimony to larger than life leaders like Mahatama Gandhi, Jawahar Lal Nehru, Sardar Patel, Indira Gandhi and others who in their times enjoyed the Demi God status.

One can argue that those were the golden days of past and they have not experienced the charisma and following of those ‘Demi Gods’. Yes, most of us may have not witnessed the mass following and charismatic leadership qualities of the tallest leaders of Congress but probably most of us have witnessed or are witnessing the rise and popularity of leaders like Rajiv Gandhi, Sonia Gandhi, Y. S. Rajasekhara Reddy, PV Narasimha Rao, and many others contemporary leaders.

It will not be wrong to say that leaders and their following has been the strength of Congress. These leaders who enjoyed larger than life image and mass following have not only built the party – Indian National Congress but in last few decades have been instrumental in formation of many regional parties. We have
witnessed the emergence of a few strong regional parties like TMC, NCP, YSRCP and others. The founders of these party were once strong Congress leaders. The leaders like Mamta Banarjee, Sharad Pawar, Jagan Mohan Reddy who once were the leaders of Congress but now they have their own regional parties. The reality of these leaders remains unchanged! They at core are still Congressi.

Congress unlike BJP which is karyakarta based party always believed in building strong leadership. Congress has always been a top-heavy party and BJP with the support of RSS is a karykarta based party. It will not be wrong to say that both national parties have their own unique strengths and that is the core of the respective parties.

Coming back to Congress, it will only be correct to say that Congress has been a party of great leaders who were or are known for the mass connect. On the one hand, BJP in absence of huge mass leaders who have attained ‘Demi God’ status have started to piggyback on few of the Demi Gods from Congress. BJP is trying to hijack the credentials of leaders like Sardar Patel, Mahatma Gandhi, and others for their branding. We all will agree that BJP in recent past have extensively used the Demi God status of Mahatma Gandhi, and Sardar Patel for their benefits. One may argue that national leaders like Mahatma Gandhi, and Sardar Patel are beyond boundaries of party politics but the fact remains unchanged that they were leaders of Indian National Congress. On the other hand, there is sustained propaganda to malign the brand image of leaders like Jawaharlal Nehru, Indira Gandhi, Rajeev Gandhi and others.

This is a critical case of destroying the core of Congress – ‘Asset as Leadership’. The congress needs a swift action to protect it’s ‘Asset as Leadership’ before it’s too late.

 

Politics

Jun.27

A Brand New Akhilesh Yadav

With less than a year left for the assembly elections in Uttar Pradesh, chief minister Akhilesh Yadav has signalled zero tolerance towards corruption and candidates with criminal background. He has sacked many powerful ministers including Rajaram Pandey, Ambika Chowdhry, Narad Rai and Yogesh Pratap Singh and stripped others of plum portfolios. He is not only removing the ‘Dabangs’ from the party and the minister but also creating his own team and on-boarding them as ministers. In last two years, the ‘Team Akhilesh’ members being made ministers. It is obvious from his acts that he is on the go. He is the decision maker. He is clearly out of the shadows of the family politics. He is a mature politician now.

Point of View,Branding,Politics

Nov.17

Making of Narendra Modi: Absolute Social Media Brand

I believe that it was only Narendra Modi and BJP who understood the importance of social media in politics. Narendra Modi understood much in advance that in the age of Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and other social media platforms the rules of engagement has changed. He as a politician identified the shift in the tools used in political communication, and law of engagement with the current generation. Narendra Modi also understood the shift in engagement process which now is driven by likes, shares, and retweets on social media sites. Hence, Narendra Modi embraced social media and digital marketing as tool to engage with voters.

New Media,Social Media Marketing,Politics