Madhya Pradesh may go Gujarat way

Madhya Pradesh may go Gujarat way

INC’s failure to offer a credible alternative or a robust alliance may help the BJP beat strong anti-incumbency

The forthcoming Assembly election of Madhya Pradesh in many ways can be compared with the recent Assembly elections of Gujarat — the election that the INC lost, not the one that the BJP won.

Madhya Pradesh is one of the key States of the Hindi belt, which sees a direct contest between the BJP and the INC. It is yet another State that has seen a strong BJP government for three terms and the INC has been struggling to claim the State back.

Even after the Gujarat debacle, the INC has not learned the art of communication and its communication in MP is as confused as it was in Gujarat. The popular perception suggests that the theatrics of temple run will not help it in Madhya Pradesh just like in Gujarat. This is one of those dramas that voters enjoy but don’t consider while voting.

Just like Gujarat, the caste and communal equation in MP is beyond the politics of the Hindu-Muslim divide. It is about winning each caste separately, including SCs and STs. A majority of voters of Madhya Pradesh, in their 40s and 50s, still have fresh memories of bad governance of INC Chief Minister Digvijay Singh. Voters of MP may not like Chief Minister Shivraj Singh Chouhan of the BJP but they for sure still hate the INC. So, what is the mood in the State?

No clear alternative
It is widely believed that there is a strong anti-incumbency of three terms but the voters of the State are not in a position to find any clear alternative. Like in Gujarat, in MP too the INC has failed to identify one single face that can challenge Shivraj Singh Chouhan and build a credible narrative for the party.

A defined alternative will help the INC win more vote share than the state of ambiguity. It will not be wrong to say that in the absence of a clear choice, voters are still backing Chouhan as the preferred chief ministerial candidate. The problem with the INC is it has not yet declared its chief ministerial candidate despite having four candidates – Arjun Yadav, Digvijay Singh, Kamal Nath and Jyotiraditya Scindia.

At times, one gets a feeling that the INC is planning a decisive, focused and determined campaign, especially since there is some amount of anti-incumbency and an opportunity for the party to cash in.

‘Unhappy’ farmers
Farmers’ concerns are the biggest political pitch. The party that manages to win the trust of farmers and has answers to suicides and offers good policies related to farm and farmers will have an edge. Further, the party with strong grassroots workers — who can take the message of the party to the farmers and the rural households — will hold an advantage.

Scams aren’t big issue
Big scams such as Vyapam, sand mining, dams and ponds, mid-day meals have still not hampered the image of Shivraj Singh Chouhan. He is still seen as progressive, development-oriented, humble, down to earth and man of the masses. It is the failure of the INC to build a successful groundswell around these large scams.

Soft Hindutva bad strategy
Madhya Pradesh can’t be polarised on the Hindutva agenda. The position of hardcore Hindutva leader is already occupied by Shivraj Singh Chouhan and soft Hindutva will not work. I wonder why the INC is not focusing on the issues of development, big scams and other progressive issues that attract eyeballs of the millennial.

Caste plays a big role
The positioning of the INC as a party that believes in soft Hindutva is not an effective positioning. Madhya Pradesh prefers to votes for caste. Religion is not the core issue here. Roughly 60% of the voters evaluate the caste before casting their vote. Caste-based social engineering is key to the success in the State.

ST, SC central
In Madhya Pradesh, STs, SCs and Muslims (roughly 21%, 15% and 6% respectively) are the big vote banks of the INC. The State has a strong ST and SC population, which is a traditional vote bank of the INC, but the BSP has been successfully consolidating them to its advantage.
Moreover, the BJP has been working hard for the last few years to win over these voters. This move has disturbed the traditional vote bank of the BJP — upper castes and OBCs — but this may help the BJP win over a new set of ST and SC voters.

No Hindu-Muslim divide
MP cannot be polarised on the lines of Hindu-Muslim divide. This is one of the States like Gujarat that has a negligible Muslim vote bank. Over 90% of the voters are Hindus. It will only be apt to say that the caste and communal equation in MP is beyond the politics of the Hindu-Muslim divide.

Alliance was key
The tribal vote has a strong presence in 35-40 seats in MP. In these tribal-dominated areas, the combined might of the INC and the BSP would have won almost all seats but now that the INC and the BSP are not together, the result will be different. Moreover, the voting patterns in the last three Assembly elections indicate that the INC has a loyal voter base of over 30%, the BJP enjoys 35%, and the BSP roughly 5%. This basic arithmetic of voter’s loyalty suggests that an alliance was one of the safest ways for the INC to romp home.

Fence-sitters
The win and loss in MP will mostly be decided by fence-sitting voters who decide their preference in the final leg of the election campaign. In such a scenario, the last leg of political campaigns will change the dynamics of the election result. The BJP with the political campaign expertise of Modi and Shah, and the positive image of Shivraj Singh Chouhan will be able to challenge the INC once again. Well-crafted campaigns of Modi and Shah in last 15 days could swing a minimum of 5% voters to their fold.

Also published at https://telanganatoday.com/madhya-pradesh-may-go-gujarat-way

Millennials Key to Next Government

Millennials key to next government

With about 34% or 400 million of the country’s total population, political parties will do well to address their needs

Kiran is an IT professional, who works at Google and holds a postgraduate degree from a leading US university. She is an early adopter to technology, doesn’t hesitate to present her views on social media and engages with the other millennial on them. Born in Ranchi, she has also studied in Ranchi and Delhi. In Hyderabad, she lives with her friend. She orders food home, buys fashion online, hires a shared cab for her daily travel, watches movies once in a while with friends, and visits temple every Saturday. She is a young independent woman who is proud of her culture, religious views and tradition. She is also aware of her rights and duties as an Indian citizen.

On the other hand, 25-year-old Reshma doesn’t believe in early marriage, strongly advocates the right to education, is very proud of her religious views and tradition. She is an amateur cook and makes her living by cooking at three different houses in the Gachibowli area of Hyderabad. Reshma goes to PVR for movies with family, orders her fashion on Amazon; has an active presence on all social media sites that she accesses on her Redmi. She is a young independent Indian woman who is brand conscious, proud of her culture, religious views, rights and duties as an Indian citizen, including the power of her voting right.

A few basic traits of Reshma or Kiran, or any other millennial from any part of India make them a dominant force that is reshaping culture, business, and politics. The Indian millennial does not mimic their older generation when it comes to taking important decisions such as voting. This generation is development-oriented and does not blindly believe in an old-political twist of caste and religion. It believes in result-oriented politicians and the politics of growth and development.

Internet Generation
Millennials, the generation born between 1980 and 2000, have grown up in an age of rapid change. The incessant change this generation has witnessed has made them demanding.
Millennials spend around 17 hours a week on the internet and widely use digital methods to research a product before taking the final decision. Their decisions are not necessarily based on online reviews or ar einfluence by social media channels but are mostly a function of in-depth research. It is also based on the availability of information and the convenience of reaching the product.

Thy want the best in the world at their fingertips. Their expectations and priorities are completely different from those of the older generations. This generation is also extremely opinionated and desires authentic conversations. Reaching millennials through advertisements and brand marketing is not enough for they do not appreciate a just on-the-surface monologue and wants to engage in a dialogue. In fact, it will not be off the mark to say that marketing and branding agencies have not matured in their communication to win the heart and mind of this generation.

Millennials seek instant gratification from almost everything, right from information to entertainment, shopping needs to political decisions. They have become the juggernaut that enjoys the power to rewrite the culture, influence the way businesses are run and change the direction of the politics. It is extremely important to understand their preferences and be their companion just to be relevant.

Dominant, Restless
In India, millennials constitute roughly 34% of the population. This number translates to around 400 million — more than the total population of the US and more than the total number of millennials China has today. It will not be wrong to say that these people will decide the direction of the economy, politics, and culture.

Millennial and the post-millennial generation makes up a clear majority of voting-eligible adults in India. Their voting share in most of the States in India is over 45%, thereby holding the key to the success of any election. This vote share does not belong to any of established political equation or political parties. They are in search of new dynamic leaders and political parties, which can take them to the next level of growth.

Political parties need to work to capture the changing aspirations of the millennials, their voice of development. Simply relying on anti-incumbency, polarisation, caste equations and hypernationalism is unlikely to help.

Changing Politics
The ambition, anger, attitudes, anxieties, and aspirations of millennials in the recent past have played an active role as citizen, consumer as well as catalyst in shaping the political environment of India.

We saw their power when they took to the streets to protest and support socio-political issues that were spearheaded by Arvind Kejriwal, Hardik Patel, and others. We have also witnessed how this generation supported Narendra Modi as a Prime Minister candidate in the 2014 election.

The election season in India is about to start shortly. Five States – Chhattisgarh, Madhya Pradesh, Mizoram, Rajasthan and Telangana — would go for Assembly elections in November-December. The story to win the heart and mind of these ever curious, demanding, and volatile voter segment would change with States but their dominance must never be ignored.
In all these five States, the win or loss of any candidate or a political party will be decided by the voting patterns of the millennials and the post-millennial generation. The party that manages to meet the demands of this generation would form the government in these State.

Also Published at https://telanganatoday.com/millennials-key-to-next-government