Oct.09

Brand Rahul Gandhi

In market-driven politics, the shelf-life of a leader as a brand is somewhat also linked with the ability to attract audiences – Janta. It is important for a leader to be confident, decisive, mature and spontaneous. There has always been concern if Rahul Gandhi possesses all these qualities. The charisma of the leader reflects in the performance of the team. We all know that under the leadership of Rahul Gandhi, Congress has lost many states and the new addition is – Kerala and Assam. Moreover, its performance in Tamil Nadu is deplorable.

Politics

Aug.30

The Rise of New Muslim Vote Bank

In India, the world of politics remains same only the reference point changes. On the one hand there is a political party which has aligned its ideology with RSS. This political party has been classified as non-secular or communal as it has differentiated itself from all others by aligning itself to the RSS and various Hindu ideologies. In my views, this is a classic case of differentiation as not only the party in question but also all other political parties (who claim to be secular) have labelled it as non-secular or communal. In the process, all other political parties helped it come to power by joining their share of voice against this party and polarized the voters mind (as they claim – politics of polarization). As they say, BJP is the only non-secular or communal party. In their views, there are two other not so non-secular parties – AkaliDal and the Shiv Sena (both these parties have aligned themselves with the BJP).

Politics

Aug.16

Winning Election by Caste Based Vote Bank in Uttar Pradesh

It will not be wrong to say that the Indian democracy is based on ‘cast system’. It sounds very derogatory but is sadly true. The main governing force as in cast vote bank in any part of India is function of –  Muslims, Dalits, Brahmins, and various segments of OBC. It is important to understand that within the core segment, we have two dominant castes – Dalits and Muslims which is mostly united and form the biggest ‘vote bank’ in India.

Politics

Jun.27

A Brand New Akhilesh Yadav

With less than a year left for the assembly elections in Uttar Pradesh, chief minister Akhilesh Yadav has signalled zero tolerance towards corruption and candidates with criminal background. He has sacked many powerful ministers including Rajaram Pandey, Ambika Chowdhry, Narad Rai and Yogesh Pratap Singh and stripped others of plum portfolios. He is not only removing the ‘Dabangs’ from the party and the minister but also creating his own team and on-boarding them as ministers. In last two years, the ‘Team Akhilesh’ members being made ministers. It is obvious from his acts that he is on the go. He is the decision maker. He is clearly out of the shadows of the family politics. He is a mature politician now.

Point of View,Branding,Politics

May.20

Congress: Time for Atma-Manthan

It is important to share that Congress since 1885 has dominated the Indian political space. It has also dominated India’s post-independence politics. It has ruled the country for 54 of the past 69 years, either on its own or as the leader of coalition governments. But now, the Indian National Congress is in crisis. Almost two years after its humiliating defeat in general elections, it has lost its face in the Assembly elections – Assam, Tamil Nadu, Kerala and West Bengal. They have become glorified third player in most of these states.

Politics

May.17

Successful Email Marketing Tips

There has been lot of discussions around end of email marketing, email marketing is dead, etc. I believe that email marketing is still going strong and evolving. I with certain assurance can say that in recent times, I have witness rise in popularity of email marketing. The rise in popularity of email  marketing can be proved by the rise in number of email in every inbox. The popularity of email marketing has created a situation where we need to optimize our email marketing practice. 

Marketing,Email Advertising

May.16

Jan.31

West Bengal Assembly Election 2011: Beginning of New Era

West Bengal Legislative Assembly Election, 2011 was not any normal election. This election marked the defeat of the longest-serving democratically elected communist government in the world. It ended the thirty-four-year rule of the Left Front Government. The voice of change was so strong that the incumbent Chief Minister Buddhadeb Bhattacharjee also lost his Jadavpur seat to Trinamool’s Manish Gupta.

Politics

Jan.29

Commoditization of Political Brands

There are six key aspects in political branding: party, policies, leader, candidates, issues, and services. It is very important to know that any political branding exercise can’t separate these six aspects when it comes to it. This is my attempt to understand the basics of political branding in India and where do all political parties stand in these aspects. I must say that I have been observing the behaviour of most of the political leaders from all key political parties in India both national and regional. Here I would not like to talk of global political leaders and political parties.

Branding,Politics

Sep.28

Hoppingo – Online Curated Store

Swati Gauba  is an ardent online shopper and was in love with the fact that she could order anything and everything at a click of a button. While browsing through the same sites again and again, she felt the need to see more. She couldn’t find any way of discovering products and websites like the way she could discover restaurants on Zomato. Traditional search was either biased or manipulated.

Interviews